Our mission

We bring science to life. We bring science to business.
With one foot in neuroscience and one foot in business, we make cutting-edge neuroscience applicable – for you and your company to stand out.

The brain is what we are. Why do you behave the way you do? How can you unlock your full potential? How can you more easily gain trust and convince others? How can you create a high performance team? How can you increase cooperation in a changing environment?

Neuroscience gives answers. We design and implement custom-tailored programmes to create a brain-friendly organisational environment to support a long-lasting behavioural change in yourself and your organisation.

Knowing how to profit from the brain rules, we offer you a premium service for your self-management and team-management programmes and organisational change. NeuroManagement. For you to be one step ahead.


You have what it takes. Achieve your goals.

Do you sometimes struggle to say no? Do negative emotions or feelings of stress make you stand yourself in your way? Does your performance fail at times to reach your highest potential? We all do. Luckily, we have what it takes to change: Our brain. Intelligently designed, gifted with a unique potential and providing us with great opportunities to be in charge of ourselves and successfully lead the others.

Know your brain, implement its rules and be one step ahead. NeuroManagement makes crucial insights from neuroscience accessible and applicable to support you to establish positive and sustainable behavioural changes in yourself, in your team and in your organisation. We give you a new perspective on the core drivers of our behaviour, the so-called brain rules, on which our NeuroManagement is based.

Dual Balance Model

Performance. All about balance.

So what is driving our decisions and behaviour? Our NeuroManagement programs all rely on the Dual Balance Model (DBM) of behavior, a recently established model based on behavioural neuroscience. The DBM shows how all our decisions and displayed behaviour are the result of mainly two major components; a bottom-up driven, automatic component (such as negative emotions, stress, …) and a top-down, cognitively driven component (such as maintaining or increasing performance). Research shows that a balance between these two components is of crucial importance for decision making, with an imbalance between the two often leading to decisions or behaviour that have a detrimental effect on your organisational performance.

We all do it. Some more than others.

The capacity to regulate the automatic, impulsive component in order to behave in line with higher goals is called self-regulation or self-control. Self-regulation is part of every conscious and unconscious decision and behaviour of our daily life. People with a higher self-regulation capacity are more successful, make better (risk )decision and managers scoring high on self-control are rated as more favourable by their employees and peers. People with good self-regulation are better at dealing with negative emotional responses, have better social relationships, have a greater psychological well-being and have a better physical health. Good self-regulation is the best predictor of personal and professional success, more important than intelligence for example. The good news: based on the brain rules, we bring you and your team to a higher level of self-regulation and thus performance.

Tackle performance interference
The brain regions

Code of Brain Conduct. It’s in the Rules.

Establishing a sustainable positive behavioural change starts by understanding how your brain exerts self-regulation and why it can fail self-regulation and make you (feel) out of control. Impulses are driven by brain structures that are involved in emotions and rely on a high-speed reactivity circuit. Self-regulation is needed to align these impulses, such as the impulse to behave grumpy or surf the internet during working hours, with our longer term goals, such as maintaining a good cooperation with colleagues or being productive. Crucially, self-regulation relies on brain systems that do not only know a slower reactivity circuit, but that are also involved in other executive functions that you need to reach your highest potential. On top of that: these brain structures have only a limited capacity. What can you do?

NeuroManagement. Impulse Speeches. Yourself. Your Team. Your Organisation.

Neuroscience has provided new insights into the strategies that are effective to increase performance. NeuroManagement applies these new brain rules in three distinct areas.

We firstly provide NeuroManagement programs as self-management tools. Based on self-assessment tools, you receive insight into how your brain functions, which automatic impulses drive your decisions and behaviour and the strategies you automatically apply to perform. Together, we define your areas of improvement and implement strategies that unlock your potential through minimizing energy waste.

In the area of leadership development, we support you in the development of a leadership style (NeuroIntelligent and Mindful Leadership) that triggers the acquired self-management strategies in your team to create high performance teams. This area also comprises conflict management and coaching.

In our final area, we take it one step further and consult you to create a brain-friendly environment. Understanding how your brain reacts to change and how to transfer it into a cooperative state is crucial to the successful implementation of change. In addition to an active involvement in the behavioural part of change management, we also focus on preventive measures through which we guide organisations enabling them to create an environment which buffers against behavioural resistance and conflict.

Core competence areas